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Monthly Archives: November 2016

Insurance Agency Email Marketing

A web beacon is usually a transparent graphic image, often just a pixel that is placed unobtrusively in an email. When the HTML code for the web beacon points to a website to retrieve the image, it can also pass along important marketing information. This information can include the IP address, a time stamp, length of time the beacon was viewed, and the type of browser that retrieved the email. For many insurance agency email marketers, the most important metrics relate to the open rate, and the subsequent clicks that occurred in the email.

Web beacon options are included with most email marketing solutions, from the basic solutions to high end integrated platforms. When you send out insurance agency email marketing campaigns, the marketing engine will offer an option to track the emails. If selected, a tiny web beacon will be placed on the bottom of your HTML email to detect opens. Note that I said these would be on the bottom of HTML emails. If you are using text emails or multipart mime (the text portion of that email) the web beacon will not be used. This beacon is unique to each insurance email campaign that you send. When someone opens your email and the beacon is downloaded, they will register as an “open”. Automated replies, such as out-of-the-office messages, often do not download the beacon and as a result would not be counted as opens. Note that this process can vary by email marketing provider.

Now that you know how web beacons help track your insurance email marketing campaigns, you can determine if your agency will use this tracking. Open tracking is a fairly innocuous and unobtrusive way to determine email campaign efficacy and to fine tune the content for your audience. Almost all email marketers do use open tracking, and find it helpful. Click tracking is considered somewhat more intrusive, and that is a decision each agency can evaluate based on their preferences. Some agencies offer tracking and cookie notifications on their site, when using these technologies.

Insurance email marketing can be highly effective for lead generation. Those agencies lacking the time, tools or staffing to add this lead gen staple to their overall insurance agency marketing plan can outsource this initiative to a proficient insurance marketing firm.

Insurance Fraud

1. Underwriting Prudence

Claims and Fraud management begin much before the Claim incident is reported. There are several indicators that can raise suspicion during the underwriting process. After the Claims are settled, the Claims data can positively impact the underwriting and rating functions. There is a need to incorporate more information into the underwriting decision-making process. The responsible use of data and information during the underwriting analysis is one of the most powerful weapons against Fraud.

The organization should know its prospective customers well to find fraudulent intentions beginning the review of sales proposal. An attempt should be made to dig deeper to verify identity and every application must be individually scrutinized. The goal of reducing Claim leakages should be kept in mind from the very beginning and the Fraud fighting mechanism should be activated from that moment.

2. FNOL Management

From a Fraud perspective, effective management of First Notice of Loss (FNOL) process is crucial for the insurance company. Through improved workflow, streamlining the processes and use of automation, insurers can identify the Fraud triggers and recovery possibilities early in the Claims cycle. The insurers should make use of early warning systems like, Voice Analytics for timely identification of Fraud. There are key factors for example, who reports the Claim (Claimant vs. Attorney Vs. anyone else); the time when the Claim is reported (Immediate vs. Delayed reporting); and the manner in which Claim is reported that can raise suspicion on the genuineness of the loss.

Any delay in identifying the Fraud triggers can have serious consequences later. If the decision to make an SIU appointment is late, the insurers can lose important eyewitness that can affect the Fraud analysis and the recovery possibilities. Any time lost during this stage will cause more than four times efforts, time and cost in the future. To fight the Fraud in an efficient manner, insurers have to be wiser and faster in comparison to Fraudsters. The use Data Analytics to narrow the possible number of Claims to be investigated for Fraud is vital. The insurers can then pay attention to those Claims, where high probability of Fraud exists.

3. Developing an Effective Claims Team

Effective deployment of resources is an important part of the overall Fraud management. Any organization that wants to effectually handle Fraud, must rebuild the Fraud investigative skills and capabilities. It should hire people with solid investigative skills to build a strong SIU unit for Fraud handling. By virtue of their experience, investigators who have worked for the FBI, Police and other investigative agencies can bring more value to the table.

The employees should be equipped with the necessary resources and a well-defined training program should exist. There should be online education and awareness programs through an Online Claims monitor on recent Fraud to the Claim handlers and investigators. Claims people should encourage feedback from the Claimants as a quality improvement tool. There should be a seamless link between Claims personnel and underwriters to make sure the overall business perspective is maintained and followed.

All about Insurance Claim

When filing an insurance claim you will file it with a local agent that works for the company and they have the responsibility to instigate the specific details of the claim. Then the agent negotiates the payment from the main insurance company. Many times a recognized authority such as a repair shop, building contractor, or medical professional can file the necessary forms with the insurance company directly. If another party has agreed to pay for their mistake out-of-pocket or the damage is minor, the policyholder may not want to file an insurance claim.

Once an insurance claim is filed the insurance company usually has an appraiser or adjustor without bias evaluate the damage and determine if the estimates for repair the policy holder got are realistic. This can help prevent fraud by companies who inflate their estimates so they can get additional compensation. Most insurance companies will accept the appraiser or adjustor’s valuation as the last word. There are some insurance claims may not be paid for many reasons. Some of these reasons can include:

• The claimant’s premiums have not been paid each month and they are behind
• Policy may be inactive
• Another insurance company may have agreed to pay for the damages that were listed in the insurance claim. This happens often in car accidents where one of the parties is held responsible for the accident.
• Failure to not be under the conditions that are covered because most insurance policies specify specific areas that qualify for benefits
• If the damage or accident claim was an unavoidable “Act of God” or caused by carelessness your insurance company has the right to withhold payment.

Best Insurance Plans

One of the questions that would automatically come into the mind of the prospective investor is why he or she goes for the LIC policies and plans should. There are several reasons for this and the most potent among them are as follows.

  • It is the largest and oldest insurance provider in the country.
  • It is now looking forward to strengthening its risk management.
  • The organization has seen a lot of improvements in its customer services in recent years and the red-tapism that is customary for government organizations are taking a back seat consistently.
  • Since it is a government organization and backed by government assurances, the investments are more or less secured.

Latest Trends and Facts

Some of the latest trends and facts about the Life Insurance Corporation of India that might interest the prospective investors are that the organization is now diverting its attention towards scrapping bulk trades on stock exchange market. They have virtually stopped participating in block and bulk deals that are available in the market. This trend is prevalent since the year 2010 when they drastically cut down their block deals from 17 worth 3,874 crore in the preceding year 2009 to only one block deal at the beginning of the financial year. Block deals are those transactions where the minimum numbers of shares are in the range of five hundred thousand or more. It could also be deals where the worth of total shares are 5 crore or more. The quantum of shares that is bought or sold for4 the single client should be over 0.5% of equities belonging to a limited company.